Brand Identity
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Brand Identity
Official Logo Introduction
The red and blue curves in the logo reflect the principle of yin and yang, representing opposing yet complementary forces. This symbolizes the harmonious development of the world.
Red
Signifies hope for the future and a spirit of challenge. It represents a strong determination to innovate the global order and drive transformative change.
Wing Shape
Formed by the convergence of curved lines, represents ascension and progress. It symbolizes the forward movement and innovation that World Summit strives for in shaping the future.
Blue
Color symbolizes peace and harmony, reflecting World Summit's vision of establishing a stable and cooperative international order.
Grid
System
Color
Identity
Action
challenge
Sustainability
long term perspective
Solidarity
sense of connection
Peace
pursuit of peace
Typography
Official font
